Find Expert Sources for Media — AI-Matched, No Commission

AI-matched expert sources for journalists, editors, and producers. 70,000+ verified specialists. Fast turnaround on tight deadlines.

Stories need credible voices. SpeakUp matches journalists with subject-matter experts whose topical depth, availability, and on-the-record history fit the story brief — typically shortlisted within hours of a posted request.

Why book expert source on SpeakUp

Filter by deadline and availability

Mark your filing deadline and AI prioritizes experts whose availability window covers it. No more chasing unreachable sources at 4pm on filing day.

Verified, on-the-record experts

Each profile lists previous press appearances, on-record quotes, and topical credentials. You see whether the expert speaks publicly before you reach out.

Free for media teams

Posting an expert request is free for journalists and editors. SpeakUp takes no commission on the engagement — most expert quotes are unpaid by default anyway.

How it works

  1. Step 1

    Post your request

    Describe your event, format, audience, and budget. Takes about 60 seconds.

  2. Step 2

    AI matches speakers

    70,000+ verified profiles ranked by relevance, format experience, and availability.

  3. Step 3

    Chat & book directly

    Message matches in-app, negotiate terms, and confirm — no bureau in between.

A curated sample of verified speakers in this format. Browse the full shortlist after posting your event request.

  • Verified Expert Source

    Macroeconomist & central-bank policy commentator

    4.9
    MacroeconomicsMonetary PolicyInflation
  • Verified Expert Source

    AI ethics researcher & ML policy author

    4.8
    AI EthicsML PolicyAlgorithmic Bias
  • Verified Expert Source

    Cybersecurity analyst & ransomware research lead

    4.9
    CybersecurityRansomwareThreat Intelligence
  • Verified Expert Source

    Clinical psychologist & mental-health commentator

    4.7
    Mental HealthWorkplace WellbeingTherapy
  • Verified Expert Source

    Climate scientist & energy-transition explainer

    4.9
    Climate ScienceEnergy TransitionDecarbonisation
  • Verified Expert Source

    Legal scholar & technology-regulation researcher

    4.8
    Tech LawPrivacy RegulationPlatform Policy

What Makes a Great Expert Source

Journalists screen expert sources differently than event organizers screen speakers. Editorial value is in the specific, citable insight under deadline pressure — not stage presence. The best expert sources combine sharp expertise with reporter-friendly writing habits: tight quotes, named numbers, and willingness to be wrong on the record.

  • Quotable, not preachy

    Strong expert sources produce 2–3 sentences a reporter can paste directly into a story. They avoid academic hedging ("it is complicated…") and corporate jargon. The best quotes name a specific number, a specific actor, or a specific decision — concrete enough to anchor a paragraph.

  • Deadline-aware responsiveness

    News cycles run hours, not days. Top expert sources respond to media requests within 2–4 hours during business windows, even if just to say "yes, I can talk at 4pm GMT" or "no, but you should call so-and-so." Reporters rebook the experts who responded fast last time.

  • Calibrated certainty

    Reporters need sources who say "I am confident X" and "I am uncertain about Y" without conflating the two. Strong experts qualify their claims by evidence type — peer-reviewed, observational, anecdotal — so journalists can match attribution language to the underlying confidence.

How to Choose a Great Expert Source

Use this checklist when reviewing AI-matched profiles. The strongest shortlists rank candidates on substance — not just visibility.

  • Criterion 1

    Filter by topic depth — the platform tags expert specialty granular enough to distinguish "AI policy" from "AI infrastructure" from "AI ethics."

  • Criterion 2

    Check past media credits — strong sources have been quoted in publications similar to yours, evidence they understand the editorial standard.

  • Criterion 3

    Mark deadline urgency clearly in the brief; the AI weights availability against your filing time.

  • Criterion 4

    Specify attribution level (on-record / background / anonymous) so opted-in experts surface — saves a clarification round-trip.

  • Criterion 5

    For sensitive topics, request a 10-minute pre-interview to test the source’s ability to speak in plain language under pressure.

  • Criterion 6

    Confirm whether the expert wants a backlink to their personal site or institutional affiliation — most still appreciate citation hygiene.

  • Criterion 7

    For long-form features, line up 2–3 experts with different perspectives — single-source pieces predict editorial pushback later.

How Much Does a Expert Source Cost?

Expert-source quotes are an almost-entirely unpaid market. The value exchange is media exposure — a credible citation that lifts the expert’s authority and produces backlinks to their personal site or institutional affiliation. Paid commentary exists but is rare and almost always sponsored or branded content. The dominant model on SpeakUp mirrors the post-2025 HARO standard: free for both reporters and experts.

TierUnited States (USD)United Kingdom (GBP)UAE (AED)
Standard quote / citation$0£0AED 0
Paid expert column / sponsored commentary$100–$500£80–£400AED 370–AED 1,800
Sponsored thought-leadership / long-form expert content$500–$5,000+£400–£4,000+AED 1,800–AED 18,000+

Pricing reflects 2024–2025 market practice. HARO (now Featured.com, free since April 2025) sets the broad-market floor; paid commentary tiers derive from sponsored-content rate cards at industry trade publications and PR-services research. Most expert quotes on SpeakUp remain unpaid — the value is editorial citation, not fee.

Industries That Hire Expert Sources for Media Most

The mix of industries that book this format on SpeakUp — useful for benchmarking your event brief against peers in the same space.

  • News & Editorial Media

    Daily and weekly newsrooms — financial, technology, science, and policy desks — source experts for explainers, analysis pieces, and breaking-news commentary.

  • Trade Publications

    Industry trade press (Bloomberg vertical desks, Reuters specialty, SC Media, MIT Technology Review) source domain-specific experts for in-depth features.

  • Broadcast Radio & TV News

    Public-radio and TV news programs book expert sources for short on-camera or on-mic segments — usually unpaid, deadline-driven.

  • Independent Newsletter Writers

    High-readership Substack writers and independent journalists source experts the same way newsroom reporters do, but with faster turnaround.

  • PR & Communications Teams

    Corporate PR teams use expert-source matching to place leadership commentary in editorial outlets via sponsored or contributed columns.

  • Think Tanks & Policy Research

    Policy research organisations source academic and industry experts to ground white papers, briefs, and congressional testimony references.

Frequently asked questions

How fast can I find an expert source for an article?

Most journalists receive a shortlist within hours of posting a request. For urgent deadlines, mark the request as urgent — AI prioritizes experts whose availability window covers your filing time.

Are expert sources on SpeakUp free to quote?

Most experts respond to media requests without charging — being quoted in credible publications builds their profile. Paid commentary is rare and disclosed upfront when applicable.

Can I request anonymous or background-only sources?

Yes. State the attribution level in your request (on-record, on-background, anonymous). Experts opt in based on the disclosure preference they listed in their profile.

How is SpeakUp different from HARO / Connectively / Featured.com?

HARO (now reverted to free under Featured.com in 2025) is a journalist-broadcast pitch model — reporters post a query and an inbox fills with hundreds of unfiltered pitches. SpeakUp inverts the model with structured profiles and AI matching: you describe the angle and required expertise, and AI ranks 70,000+ verified experts to surface only the strongest fits. Less inbox triage, higher quote yield per minute spent.

How quickly do experts typically respond to a deadline-driven request?

When the request is marked urgent (under 24 hours), most matched experts respond within 2–4 hours. AI weights availability windows, time zones, and historical responsiveness. For background research with a 1–2 week deadline, expect a fuller pool of considered responses within 24–48 hours.

What is SpeakUp?

SpeakUp is an AI speaker booking platform that matches event organizers, podcast hosts, and media teams with verified speakers across 13 formats — no commissions, free iOS and Android apps.

Ready to find your next speaker?

Post a request in 60 seconds. AI matches in hours. No commissions.